Are you endlessly applying for digital marketing apprenticeships without receiving any offers? If you’re aged 16-18, we have the perfect solution to your problem. Colleges and apprenticeship providers now only offer a minimum of a level 3 digital marketing qualification. This means you need a good enough understanding of key topics such as graphic design (e.g. using Photoshop to create banners and logos), web design, SEO, etc. to be qualified for these apprenticeships. Having little knowledge on these topics just isn’t going to cut it anymore. Luckily, we’re here to help. We offer a specialist pre-apprenticeship which will equip you with all the skills you need so you’ll easily be accepted into one. Throughout this article, I will be covering what our company does, what digital marketing is about, what you’ll learn during the programme and the benefits of the programme.
Who are we?
London Vesta College (LVC) is an established Education & Training provider, delivering its services since 2008, which offers Specialist Digital Sector / IT Apprenticeships and Traineeships. The organisation boasts many years’ experience in delivering these qualifications, as the management team and staff employed have a background of experience / expertise as both vocational and higher-education professionals. In addition to our services to Specialist Apprenticeships / Traineeships programmes we provide services for UK-based overseas universities, covering both undergraduate and postgraduate programmes.
What is Digital Marketing?
Digital marketing is a type of marketing that involves the use of digital technologies such as computers, mobile phones and other devices to promote products and services. There are several different types of digital marketing such as email marketing, social media marketing, search engine optimization, pay per click, and content marketing.
Some digital marketers choose to have a generalised role and take on all aspects of digital marketing whereas some choose to specialise in a certain area e.g. SEO or social media marketing. During our traineeship, you will learn about all of the key topics and it will help you figure out which ones interest you the most.
What are the benefits of Pre-Apprenticeship Traineeships?
Gives you a better understanding about the career you are interested in
Improves your employability and interview skills
No cost as it is government-funded
Massively increases your chances on landing a well paid apprenticeship or job
Lots of support given
Tailored to your individual needs
What does the Pre-Apprenticeship include?
The programme lasts for 8-10 weeks: 4-6 weeks of learning followed by a 4-week work placement.
In the first four weeks, you will learn about…
Imaging Software: using Gimp (similar to Photoshop) where you develop your creative design skills by designing logos, posters and more.
Web Design/Development: using CMS platform WordPress where you will enhance your web design skills by creating and designing various websites.
Social Media Marketing: Facebook ad campaigning, learn how to target the right audience.
PPC and SEO: Learn about paid marketing and the importance of using the right keywords to move a website higher in search engines.
Internet safety: Learn about how to stay safe online, who to report to and more
Email marketing: Using mailchimp, learn how to create newsletters and email campaigns.
Content Marketing: Learn about the benefits of using blogs, social media, videos etc. to target more people.
Interview and Employability skills: We’ll help you further understand what is required of you in an interview and how to stand out amongst other candidates. We’ll also help you update your CV.
After you have completed these four weeks, you will complete work experience for 4 weeks with one of our established and entrusted employers. Here you will complete different projects for them using the different skills you have recently developed.
Who is the Pre-Apprenticeship aimed at?
This programme would be a fantastic opportunity if you are aged 16 to 18 and have an interest in digital marketing or a similar field. No experience is required.
Why should you choose us?
Here at London Vesta College, our main goal is to help you develop your skills so you are as prepared as you can be to start work as a digital marketer. We have a very effective, interactive approach to learning to make sure that you understand everything being taught. In addition to this, we ensure that you practice what you have been taught often by completing different assignments and projects. This will further boost your confidence in using these skills.
We have excellent reviews from previous students…
“Absolutely recommend taking a traineeship course with LVC as I have gained so many core skills that have taught me so much about Digital Marketing”
“London Vesta College is not just a training provider. It is a training provider that cares for their learners.”
“LVC helped me gain the knowledge and experience to land myself an apprenticeship, wouldn’t have been able to do it without them”
“Very good quality of teaching, helped me gain an apprenticeship in digital marketing.”
Not only do we teach you the syllabus for our digital marketing course, we also help you with employability skills, interview skills and your CV. We want you to be in the best position to start your career.
What qualifications will you earn?
Level 1 Awards in Employability Skills
Online certificates: Fundamentals of Digital Marketing, Email Marketing, Social Media Marketing, Content Marketing, YouTube Ads, Google Ads Display, Google Ads Search
IT Users Level 2 (Imaging Software, Website software, Internet safety for IT Users). Certificates will be provided by City and Guilds
5 GCSEs at grades A* to C (9-4), including Maths and English
To be passionate about digital marketing
Willing to commit 8 weeks to the programme working from 9:00am to 5:00pm on Mondays to Fridays.
I hope I have informed you well about the many benefits of our pre-apprenticeship. Taking this course will greatly boost your employability and it will make it much easier for you to find an apprenticeship and ultimately a job that you love. If you’re in the mood for a high paid, low stress job, join our programme to get started.
Rebecca is the author of this article.