Why A Digital Marketing Apprenticeship Is The Perfect Way To Launch Your Career

Are you looking to get your foot into the digital marketing industry but aren’t sure where to begin?

Although a degree isn’t necessary to land a role, employers will expect you to have good knowledge about digital marketing before they hire you. Over the last few years, apprenticeships have taken the education sector by storm. This is because they offer on-the-job training with a generous salary and additional benefits. Taking a digital marketing apprenticeship would be a great opportunity for you to launch your career and land a high-paying job.

Throughout this article, I will explain what London Vesta College does, what digital marketing is, the benefits of apprenticeships, the overview of the digital marketing apprenticeship, the entry requirements and future career options.

Who are we?

London Vesta College (LVC) is an established Education & Training provider, delivering its services since 2008, which offers Specialist Digital Sector / IT Apprenticeships and Traineeships. The organisation boasts many years’ experience in delivering these qualifications, as the management team and staff employed have a background of experience / expertise as both vocational and higher-education professionals. In addition to our services to Specialist Apprenticeships / Traineeships programmes we provide services for UK-based overseas universities, covering both undergraduate and postgraduate programmes.

What is Digital Marketing?

Digital marketing refers to a type of marketing that incorporates the use of digital technologies such as computers and mobile phones to promote products and services. There are several different types of digital marketing such as email marketing, social media marketing, search engine optimization, pay per click, and content marketing. 

Digital Marketers employ SEO, email marketing, content marketing, influencer marketing, social media marketing and data-driven campaign marketing through mediums such as AdWords.

Some digital marketers choose to have a generalised role and perform various tasks whereas some choose to specialise in a certain area e.g. SEO or Social Media Marketing. During our traineeship, you will learn about all of the key topics and it will help you figure out which ones interest you the most.

Why choose an Apprenticeship?

• On the job training: You will get a lot of support from your mentors/employers but you will also get to be independent and complete various tasks and projects

• Earn while you learn: You’ll earn a salary while you work towards a qualification

• Gain experience: Nowadays, most employers look to hire candidates with some experience in their field as well as qualifications. Apprenticeships are a great way to get practical experience and boost your employability. You will stand out against candidates who do not have this experience

• Improve your skills: Throughout the course, you will learn about different topics and put this knowledge into practice to develop your skills

• Enjoy your holidays: Apprentices are entitled to at least 20 days of paid holiday in addition to all public bank holidays.

• Increase your earning potential: If you successfully complete your apprenticeship, you can earn up to 270% more than university graduates or people who haven’t completed an apprenticeship over your lifetime.

• Receive discounts: As an apprentice, you will receive additional benefits and discounts that other students have.

Why choose us to help you find an Apprenticeship?

Here at London Vesta College, our main goal is to support you and help you navigate what route or role is best for you. We work with many trusted and acclaimed employers who would be happy to take on keen learners like yourself. These employers offer fantastic opportunities and great salaries. We will make sure that we find the apprenticeship that best suits you and your interests.

What will you learn during the Apprenticeship?

During the course you will cover various topics, as well as completing different projects, assignments and exams which will greatly increase your confidence for when you get your first job. 

You will solidify your knowledge in topics such as:

• The principles of coding

• Basic marketing principles

• The customer lifecycle

• The role of customer relationship marketing

• The main components of Digital and Social Media Strategies

The principles of all of the following specialist areas: search marketing, search engine optimisation, email marketing, web analytics and metrics, mobile apps and Pay-Per-Click and understands how these can work together

Some of the skills you will develop are:

• Analytical and problem-solving skills

• Logical and creative thinking skills

• The ability to use initiative

• The ability to communicate with others effectively in different situations

• The ability to work independently and take responsibility

Find out more on the institute for apprenticeships website!

Entry Requirements

• 5 GCSEs at grades A* to C (9-4), including Maths and English

• To be passionate about digital marketing

• Willing to commit to a minimum of 15-24 months of the programme

Typical Job roles after completing the Apprenticeship

Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Coordinator, Campaign Executive, Social Media Executive, Content Coordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist.

Conclusion

I hope I have convinced you that doing an apprenticeship will be the best option for you if you are looking to start a career in digital marketing. Gaining invaluable experience, receiving on-the-job training, getting a competitive edge over your university counterparts, earning a great salary and receiving additional benefits, what more can you ask for? Take a digital marketing apprenticeship and watch your career flourish.